Maria Grazia Moauro
Maria Grazia Moauro
22 May 2017 0 Comments

The first quarter of 2017 has been a successful one for China’s internet giants: Tencent’s revenue topped ¥49,6 billion (around $7.2 billion) according to the company’s quarterly report.

Tencent’s efforts to create more engagement through innovative and improved Value-Added Services was well rewarded, resulting in higher subscription rates. WeChat’s new functions and increasingly user-friendly mini-program tools contributed to the appeal of the now 938 million monthly active users (MAU) while other apps like QQ and Qzone saw a slight decline in activity.

However, Tencent continues to be well placed to stay ahead of China’s appetite for accessible entertainment – online and mobile gaming contributed 54% to Tencent’s total revenue.

Curious how to utilise China’s developments for your brand? Don’t hesitate to reach out to us!