The first quarter of 2017 has been a successful one for China’s internet giants: Tencent’s revenue topped ￥49,6 billion (around $7.2 billion) according to the company’s quarterly report.
Tencent’s efforts to create more engagement through innovative and improved Value-Added Services was well rewarded, resulting in higher subscription rates. WeChat’s new functions and increasingly user-friendly mini-program tools contributed to the appeal of the now 938 million monthly active users (MAU) while other apps like QQ and Qzone saw a slight decline in activity.
However, Tencent continues to be well placed to stay ahead of China’s appetite for accessible entertainment – online and mobile gaming contributed 54% to Tencent’s total revenue.
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