Chinese cuisine has a rich and diverse heritage with some notable differences across regions.  Alibaba’s 2017 China Household Table Consumption Trends Report highlights some of these variances and how purchases can change with gender and by special holidays.  60.5% of all fresh food sold in China is now available online. Food scandals, quality and variety mean imported seafood, meat and fruit from New Zealand, Australia, Russia, Malaysia, Thailand, Vietnam, Chile, Argentina, the U.S. and Ecuador are increasingly popular.

Understanding the nuances and catering to occasions as well as to the ‘lowest hanging fruit’ within your target market will help building brand awareness and ultimately boost sales. China Skinny can help you with that.  The infographic below should provide a snapshot of how fresh food preferences online vary in China.