This week’s China market and marketing news:
Infographic: The Rise of New Chinese Brands: An explanation why Chinese brands are on the rise, with cities becoming known as new brand hubs for different categories such as beauty, fashion, food and cultural heritage.
Most Searched Terms of 2020, By Category: The most searched terms on Baidu during this extraordinary year.
Shanghai Jumps into Global Top 10 of Attractive Cities: Shanghai became the first mainland China metropolis to enter the global top-10 of appealing cities, according to the latest Global Power City Index. The city has leapt from 30th to 10th place in the last 12 months. It improved its score in all six categories of economy, R&D, cultural interaction, liveability, environment and accessibility, earning the highest increase in workstyle flexibility in the wake of the pandemic. The city was also highly appreciated as a sightseeing and gourmet destination. London, New York, Tokyo, Paris and Singapore were the top-5.
The First Thing To Do When Someone Has Your China Trademark: Under Chinese trademark law, failing to use a China trademark in commerce at least once every three years puts the trademark at risk of cancellation.
Why Some Chinese Women Are Embracing a ‘No Kids, No Ring’ Lifestyle: Feeling squeezed by the twin pressures of work and home life, some anti-marriage activists are fighting for their independence by lashing out at “married donkeys” and “dick cancer.”
China’s Christmas Trends in 2020: In China Christmas is a little different from in the West. Here’s a few reasons why.
China’s Antitrust Regulator Fines Affiliates of Alibaba, Tencent and SF Holding for ‘Monopolistic Behaviour’: ‘The online economy has become increasingly concentrated by market share, with resources fast concentrating in leading platforms,’ says the State Administration for Market Regulation. The penalties, including the symbolic ¥500,000 ($76,000) fines to Alibaba are the first time Chinese internet companies have been penalized under the country’s 12-year-old Anti-Monopoly Law.
China’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”: Although many of China’s shoppers have credit cards, most card-based credit does not always deliver the flexibility that shoppers want. Therefore, “Buy Now, Pay Later” plans from ecommerce platforms make bigger-ticket purchases possible. It has helped decrease shopping cart abandonment rates which stand at about two-thirds of ecommerce visits.
See How China Disinfects Frozen Foods for Suspected Coronavirus: 3 min vid. Although the WHO and USCDC insist there is no evidence that people can contract the coronavirus from food or food packaging, China is pulling no punches in disinfecting frozen food imports. Beijing has become the first city to launch a track-and-trace system for cold chain food imports. Meanwhile, overuse of antibiotics at poultry farms in China has created a superbug.
Nestle Pushes Into China Faux-Meat Market to Spur Sales: Nestle has become the latest company to introduce a range of plant-based meat alternatives in China, launching its Harvest Gourmet brand last week. Six options including kung pao chicken and braised meatballs will be available later this month on Tmall and Hema in Beijing and Shanghai, before being rolled out more broadly.
Yatsen Group: Cosmetics Ecommerce Superstar and China’s L’Oreal for the Digital Age?: 38 minute podcast: Follow Yatsen’s founding story, its evolving strategy, reasons for its success, and the role of clever marketing. How the company’s various tactics speak to the evolution of China’s content ecommerce ecosystem.
China Removes TripAdvisor, 104 Other Apps from Stores Under Cleansing Campaign: Trip Advisor has been removed from Chinese app stores under a new campaign to cleanse stores of apps it deems spread content related to pornography, prostitution, gambling and violence.
Chinese Household Debt Surges Through the Pandemic: Driven by the continued rapid rise of real estate, China’s household debt ballooned in the first half of the year, rising by about $380 billion, almost four times as large as the second-placed US. Interest rates have not fallen sharply in China like most other countries. Units that could house hundreds of millions of people, equivalent to about a fifth of the urban housing stock, are estimated to be vacant. [paywall]
Luxury Brands Follow Chinese Shoppers Back Home: Of all the luxury stores that opened around the world this year, 19% were in Chinese cities – far higher than their 6% average share of global openings over the past three years. China was behind more stores opening in Asia than Europe for the first time. [paywall]
China Car Sales Rise Again, Cementing Pandemic Recovery: Car sales in China, the world’s largest auto market, rose for a fifth straight month in November, as strong demand and policy stimulus continued to cement the recovery from the coronavirus pandemic. Car sales grew 8% in November from a year earlier, following 8% growth in October. Wholesale new energy cars grew 128%. China car sales are expected to grow 7% next year. [paywall]